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]]> By: felix http://blog.agoeldi.com/2009/05/08/attention-economy-is-the-wrong-metaphor-its-all-about-persuasion/comment-page-1/#comment-370 felix Sat, 09 May 2009 12:20:20 +0000 http://blog.agoeldi.com/?p=89#comment-370 @Fabienne AdblockPlus is definitely a problem. Agreed. But I think there are ways to solve this one. I agree with you, that you can't really measure the success of TV ads. It's good on the one and bad on the other side. IMHO prices for TV ads (in Germany) are too high anyway but still help products being sold. In the internet you have a real-time market with a high ability to measure success but I believe there is still potential to improve this whole concept. I really wonder what would happen if i.e. Burger King would do a 5 seconds pre-roll ad appearing once after each Facebook Login offering a special 20% voucher on a menu. Assuming people would actually have to (!) watch the ad, what would happen? @Fabienne
AdblockPlus is definitely a problem. Agreed. But I think there are ways to solve this one.

I agree with you, that you can’t really measure the success of TV ads. It’s good on the one and bad on the other side. IMHO prices for TV ads (in Germany) are too high anyway but still help products being sold. In the internet you have a real-time market with a high ability to measure success but I believe there is still potential to improve this whole concept.

I really wonder what would happen if i.e. Burger King would do a 5 seconds pre-roll ad appearing once after each Facebook Login offering a special 20% voucher on a menu. Assuming people would actually have to (!) watch the ad, what would happen?

]]> By: Ray http://blog.agoeldi.com/2009/05/08/attention-economy-is-the-wrong-metaphor-its-all-about-persuasion/comment-page-1/#comment-368 Ray Sat, 09 May 2009 09:43:06 +0000 http://blog.agoeldi.com/?p=89#comment-368 @Fabienne: Dunno. I think you're too self-critical there. For my gusto, you were on the right track. Marketing, advertising, whatever. I still claim that Internet, WWW, 2.0 et al. have not really brought much of a change to human behaviour as such. A myth! Old marketing and advertising principles still hold. Totally. The fuzz is more about a lot of new people on the scence, coming from the IT side, who come with "everything is possible" attitudes and try to rattle every fence. Good thing that they do, but they too, will grow older and realize that having fun needs to be funded. ;-) @Fabienne: Dunno. I think you’re too self-critical there. For my gusto, you were on the right track. Marketing, advertising, whatever. I still claim that Internet, WWW, 2.0 et al. have not really brought much of a change to human behaviour as such. A myth! Old marketing and advertising principles still hold. Totally. The fuzz is more about a lot of new people on the scence, coming from the IT side, who come with “everything is possible” attitudes and try to rattle every fence. Good thing that they do, but they too, will grow older and realize that having fun needs to be funded. ;-)

]]> By: Fabienne http://blog.agoeldi.com/2009/05/08/attention-economy-is-the-wrong-metaphor-its-all-about-persuasion/comment-page-1/#comment-367 Fabienne Sat, 09 May 2009 08:37:19 +0000 http://blog.agoeldi.com/?p=89#comment-367 @ray: You are right, I should differ more between marketing and advertising. Andreas focused on the second and I agree with him completely. In most of cases Advertising does not work. The costs to the point of action (buying) are to high. And I agree with Andreas: When you put the money in the right channel of advertisement, then it could work. Where the money goes there is the shortest way to the point of buying. The way from my couch to the internetshop ist very long. @ray: You are right, I should differ more between marketing and advertising. Andreas focused on the second and I agree with him completely.

In most of cases Advertising does not work. The costs to the point of action (buying) are to high. And I agree with Andreas: When you put the money in the right channel of advertisement, then it could work. Where the money goes there is the shortest way to the point of buying. The way from my couch to the internetshop ist very long.

]]> By: Ray http://blog.agoeldi.com/2009/05/08/attention-economy-is-the-wrong-metaphor-its-all-about-persuasion/comment-page-1/#comment-366 Ray Sat, 09 May 2009 08:11:44 +0000 http://blog.agoeldi.com/?p=89#comment-366 I am certainly not in that line of business, but like the two preceeding commenters, I don't really feel comfortable with what you write there. From a layman's point of view, all you write makes sense, but may be too remote from the real issues to be understood. Something, I think, can be read between the lines in Fabienne's comment, or at least I do read it: What you write seems to negate the basic difference between what 'marketing' is and what 'advertising' is - at least as far as I tend to keep these two concepts apart. If we stay within the context of what Felix and Fabienne write - and I agree with them - even good advertising can be swatted, blanked out, skipped, whatever. Good marketing will always prevail. I like Fabienne's mention of the candy lanes at the supermarket. That sells. <em>What</em> it will sell (product and brand), is a matter of advertising (and placement on the shelves). Certainly not a matter of advertising <em>in</em> the candy lane. Too late vor clever slogans there. I am certainly not in that line of business, but like the two preceeding commenters, I don’t really feel comfortable with what you write there. From a layman’s point of view, all you write makes sense, but may be too remote from the real issues to be understood. Something, I think, can be read between the lines in Fabienne’s comment, or at least I do read it:

What you write seems to negate the basic difference between what ‘marketing’ is and what ‘advertising’ is – at least as far as I tend to keep these two concepts apart. If we stay within the context of what Felix and Fabienne write – and I agree with them – even good advertising can be swatted, blanked out, skipped, whatever. Good marketing will always prevail. I like Fabienne’s mention of the candy lanes at the supermarket. That sells. What it will sell (product and brand), is a matter of advertising (and placement on the shelves). Certainly not a matter of advertising in the candy lane. Too late vor clever slogans there.

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